Public communication campaigns as mundane category
Research output: Contribution to journal › Journal article › Research › peer-review
Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
Original language | English |
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Journal | MedieKultur: Journal of media and communication research |
Volume | 68 |
Pages (from-to) | 66-87 |
ISSN | 0900-9671 |
DOIs | |
Publication status | Published - 2020 |
- Faculty of Social Sciences - Public communication campaigns, public connection, engagement, governance
Research areas
Links
- https://tidsskrift.dk/mediekultur/article/download/118071/169475/255723
Final published version
ID: 251314553