Mediatization: Critical Theory Approaches to Media Effects
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Mediatization : Critical Theory Approaches to Media Effects. / Hjarvard, Stig.
The International Encyclopedia of Media Effects. ed. / Patrick Rössler; Cynthia A. Hoffner; Liesbet van Zoonen. Vol. 3 Malden, MA : Wiley-Blackwell, 2017. p. 1221-1241.Research output: Chapter in Book/Report/Conference proceeding › Encyclopedia chapter › Research
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TY - ENCYC
T1 - Mediatization
T2 - Critical Theory Approaches to Media Effects
AU - Hjarvard, Stig
N1 - In: The International Encyclopedia of Media Effects: Section on Critical Theory Approaches to Media Effects Ifølge kontrakten med Wiley-Blackwell må preprint af artiklen offentliggøres på eget institutionelle repository.
PY - 2017/3/6
Y1 - 2017/3/6
N2 - Mediatization research shares media effects studies' ambition of answering the difficult questions with regard to whether and how media matter and influence contemporary culture and society. The two approaches nevertheless differ fundamentally in that mediatization research seeks answers to these general questions by distinguishing between two concepts: mediation and mediatization. The media effects tradition generally considers the effects of the media to be a result of individuals being exposed to media content, i.e. effects are seen as an outcome of mediated communication. Mediatization research is concerned with long-term structural changes involving media, culture, and society, i.e. the influences of the media are understood in relation to how media are implicated in social and cultural changes and how these processes come to create new conditions for human communication and interaction. From the perspective of mediatization research, the most important effect of the media stems from their embeddedness in culture and society.
AB - Mediatization research shares media effects studies' ambition of answering the difficult questions with regard to whether and how media matter and influence contemporary culture and society. The two approaches nevertheless differ fundamentally in that mediatization research seeks answers to these general questions by distinguishing between two concepts: mediation and mediatization. The media effects tradition generally considers the effects of the media to be a result of individuals being exposed to media content, i.e. effects are seen as an outcome of mediated communication. Mediatization research is concerned with long-term structural changes involving media, culture, and society, i.e. the influences of the media are understood in relation to how media are implicated in social and cultural changes and how these processes come to create new conditions for human communication and interaction. From the perspective of mediatization research, the most important effect of the media stems from their embeddedness in culture and society.
KW - Faculty of Humanities
KW - Mediatization
KW - metaphor
KW - Institution
KW - High modernity
KW - Media logics
KW - Cultural change
KW - structural change
KW - Mediatization
KW - Media effects
KW - Metaphors
KW - Social change
KW - Social theory
KW - Communication theory
KW - Media theory
U2 - 10.1002/9781118783764.wbieme0107
DO - 10.1002/9781118783764.wbieme0107
M3 - Encyclopedia chapter
SN - 9781118784044
VL - 3
SP - 1221
EP - 1241
BT - The International Encyclopedia of Media Effects
A2 - Rössler, Patrick
A2 - Hoffner, Cynthia A.
A2 - Zoonen, Liesbet van
PB - Wiley-Blackwell
CY - Malden, MA
ER -
ID: 177148419