This paper investigates the features of Green Economic Change process at the meso-level, the greening of industries. We posit that, as for “traditional” innovations, it is possible to identify sectoral eco-innovation patterns and that these represent key but neglected factors in the dynamics of green economic evolution. . The paper represents early speculative conceptual work. We have posited that, as for “general” innovations, it is possible to identify sectoral eco-innovation patterns and that these represent key but neglected factors in the dynamics of green economic chance. The paper identifies seven specific characteristics of eco-innovation which form the basis for identifying 4 core hypothesis which may explain sectoral heterogeneity and identify likely sectoral eco-innovation leaders.